At many busy Starbucks locations, baristas write the names of customers on cups and shout their names once their orders are ready. President-elect Donald Trump’s supporters seemed to have seized on this procedure of the LGBTQ friendly company and have started telling Starbucks employees that their name is Trump, prompting baristas to shout out “Trump!”

Many Trump supporters took selfies with their cups and posted the pictures to social media with the hashtag #TrumpCup. #TrumpCup’s creator, Tim Treadstone, a social media strategist and political consultant from Los Angeles, told The Washington Post that he started the campaign after watching a video of a Starbucks barista who refused to write Trump’s name on a customer’s coffee cup. Treadstone called it a First Amendment exercise.

“This was never meant to be a boycott. I love Starbucks. I have no intention to stray any business from Starbucks at all,” he said, adding that he encouraged his Twitter followers to give baristas an extra tip if they were enthusiastic about writing Trump’s name on the cups.

In response to #TrumpCup, Starbucks released a statement saying that writing customers’ names on cups has been a “fun ritual” at its stores. “Rarely has it been abused or taken advantage of. We hope and trust that our customers will continue to honor that tradition,” the coffee giant said. “We don’t require our partners to write or call out names.”


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