As I was walking through the mall to one of my favorite stores, Lush Cosmetics, I noticed a poster in their window. It was a same-sex couple simply relaxing in a warm, bubble bath. They’re grinning, laughing, and making makeshift bubble beards. I did a double take. Yes, I have seen more and more LGBTQ couples being featured in advertising but this was different. It was simple and normal. And it was the only ad in the window. It wasn’t like the company felt they had to include the “token” LGBTQ couple in their advertising.
Lush Cosmetics’ 2017 Valentine’s Day campaign is titled #BetterTogether. Christopher Rosa for Glamour Magazine said this campaign is, “so cute—and feels so normal.” Rosa went on to say, “Queer couples take baths together just like straight couples. We like bubbles! And bath salts! And sometimes we kiss our partners in said bubble baths! Lush gets this, which is why it simply features same-sex couples in this campaign—as opposed to sensationalizing them. And Lush didn’t make a big deal out of this, either. There was no splashy press release…The brand simply chose to present queer couples as normal people who take baths—which is what we are.”
What are some of your favorite LGBTQ ads?
http://www.glamour.com/story/lush-cosmetics-lgbtq-valentines-day-campaignTags: Ad, advertising, Christopher Rosa, Glamour Magazine, LGBT ads, LGBTQ ads, Lush Cosmetics, Valentine's Day